Are you looking for an effective way to boost your business? Then, bring in the right tools to help your business grow! Newsletters that you can send out via email, snail mail or hand delivery are a proven way to not just keep in touch with current customers but garner new ones as well.
In an age where every single person has access to computers and the Internet, what better way could there be to keep in touch with your customers? Unlike large corporations that can afford to spend millions of dollars a month to advertise, clever small businesses need to create and promote their brands effectively for next to nothing. Newsletters will help you to keep in contact with past clients and build relationships with your prospects over time.
Here are 5 simple tips to writing a killer newsletter:
- Build trust
Tell your story; share your picture and let your readers know who you are. Newsletters act as a platform to prove your expertise because they allow you to write about what you know. People buy from people they know and trust. And, as you know, relationships are at the core of most business transactions - especially in tough economic times. People want to do business with people they know.
- Add "bait" to encourage your customers
Seth Godin, the marketing guru, has written a fantastic book detailing the necessity of providing something unique to your customers, a reason to make them come back for more or refer their friends to you. In most cases, this means you need to give them an offer - a reason to buy something or contact you today. That reason might be a special report on a subject they will find interesting or it might be the promise of discounts on future purchases. Never send out a newsletter without an offer.
- Keep it focused
Consider what customers really want to buy, and then use words, pictures and call outs highlighting the quality of the product or service you offer - so they will think of you the next time they need what you sell. Try to stay away from highlighting too many things. If you offer multiple products and services, select the few key things that are your top sellers or newest services and keep your newsletter concise and fun to read.
- Connect with your customers
Feature a reader response in every newsletter. Ask for your readers' stories, questions, and opinions. Offer a reward or prize for the reader whose response is chosen. Use testimonials to illustrate the benefits of your product. Always tell them how useful and entertaining your newsletter will be and assure them that they won't be spammed, either by email or postal mail.
- Respond to questions
Keep a notebook handy to jot down questions from readers. Make sure to respond to frequently asked questions in your next newsletter. Nothing would attract them more than the fact that you value their concerns.
So what are you waiting for? Start writing your own newsletter and be amazed at the results you get!